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How stock-Outs influence your conversions and how to measure lost sales

For any successful retailer, optimizing operations and inventory must be a top priority to stay competitive. In countries with cutting edge e-commerce competition and existing third party pricing comparison websites, your customers can quickly compare offers between competing e-commerce stores. For example, when a customers finds an item on your store, it might take just a couple of seconds to check prices and availability of same item on other e-commerce stores. Beyond the (store) brand loyalty, most common factors influencing the purchase decision are price, availability,

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