seasonality

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How seasonality influences your e-shop's revenue

As a CEO or a product manager of a company you want to understand how seasonal demand affects your business. There can be moments when you experience drop in sales and as a result your profit drops. Instead of running static campaigns to improve your sales, try predicting the market demands with seasonality in mind. Difference between seasonality and economic trends Before we dive into the ways how seasonality influences your e-shop's revenue, let's look at the basic terminology. Seasonality is a predictable period lasting a

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