price optimization

A 6-post collection

How to optimize pricing techniques for more conversions?

In the previous article about conversion rate optimization we focused on basic steps you should take to improve conversion rate on your website. We would now like to take this topic further and focus on the relationship between pricing techniques and conversion rate optimization. When optimizing your website design, colors, fonts and images, you should also include product price optimization techniques in designing your conversion funnels. Optimizing your pricing during the entire shopping process can be very beneficial for the whole store. Do you know how

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Start with a conversion rate optimization of your e-commerce in these 4 steps

To generate more sales, it pays off to focus on your website's current visitors rather than just driving expensive outreach and advertising campaigns to get more traffic. An adjustment of product images, sales copies, CTA re-design or simplifying your landing pages can increase sales and profits as well. These techniques belong to the world of conversion rate optimization. Here at FutureMargin we are big ambassadors of pricing strategy and price optimization, however we do believe that these strategies have to be balanced with general conversion rate

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How seasonality influences your e-shop's revenue

As a CEO or a product manager of a company you want to understand how seasonal demand affects your business. There can be moments when you experience drop in sales and as a result your profit drops. Instead of running static campaigns to improve your sales, try predicting the market demands with seasonality in mind. Difference between seasonality and economic trends Before we dive into the ways how seasonality influences your e-shop's revenue, let's look at the basic terminology. Seasonality is a predictable period lasting a

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How to use a price optimization software for your online Shopify store?

Have you thought about implementing a price optimization software, yet aren’t sure how your Shopify store will benefit? The investment into a price optimization solution can be a significant one, thus you have to be sure that you're doing the right thing. It's not only about the decision on which pricing solution to buy, but mostly about knowing how to implement it and use it for your day to day business. We would like to share some insights and show you, how you can benefit

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How to identify price increase opportunities?

When was the last time you increased the prices of your products or services? It could be about time to identify your price increase opportunities. This topic is one of the most challenging product marketing and pricing topics. A common belief of business owners or entrepreneurs is that by increasing prices they make their customers angry or in the worst case scenario, lose them. We all know however, that it is standard practice that wages, petrol prices or other costs go up in business. The bottom

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