Automatic product price testing for Shopify stores

Recently we've rolled out a new feature to our Shopify app to make price testing for Shopify shop owners easier and quicker. Product price optimization and price testing involves introducing multiple price points for a variant, running pricing tests and evaluating profit results. With our price testing functionality, you can just simply enter a list of test prices for a variant, and FutureMargin app does all the price setting and test running automatically for you in the background. The testing period for each of the price

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How to optimize pricing techniques for more conversions?

In the previous article about conversion rate optimization we focused on basic steps you should take to improve conversion rate on your website. We would now like to take this topic further and focus on the relationship between pricing techniques and conversion rate optimization. When optimizing your website design, colors, fonts and images, you should also include product price optimization techniques in designing your conversion funnels. Optimizing your pricing during the entire shopping process can be very beneficial for the whole store. Do you know how

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Start with a conversion rate optimization of your e-commerce in these 4 steps

To generate more sales, it pays off to focus on your website's current visitors rather than just driving expensive outreach and advertising campaigns to get more traffic. An adjustment of product images, sales copies, CTA re-design or simplifying your landing pages can increase sales and profits as well. These techniques belong to the world of conversion rate optimization. Here at FutureMargin we are big ambassadors of pricing strategy and price optimization, however we do believe that these strategies have to be balanced with general conversion rate

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Trends in product pricing in 2017

Optimal product pricing is an important key goal for all businesses around the world. Simple business rule says that when you price your products optimally, you will generate more profits. In 2017 we continue to see the trend that more businesses incorporate new data analytics tools for monitoring and combining heterogeneous business data. We prepared a list of product pricing industry trends based on our experience and work with e-commerce retailers. Working with user metrics in mind is one of our core values for creating a

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How seasonality influences your e-shop's revenue

As a CEO or a product manager of a company you want to understand how seasonal demand affects your business. There can be moments when you experience drop in sales and as a result your profit drops. Instead of running static campaigns to improve your sales, try predicting the market demands with seasonality in mind. Difference between seasonality and economic trends Before we dive into the ways how seasonality influences your e-shop's revenue, let's look at the basic terminology. Seasonality is a predictable period lasting a

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